OUR BRAND
Makena
Makena is a jewelry brand created by SoHa Living, the Hawai‘i-based lifestyle company founded in 2002 by sisters Brooke Watson and Shyrah Maurer. Known for their curated collections that capture the spirit of the islands, SoHa Living introduced Makena as a refined, feminine extension of their brand—dedicated to effortless elegance, natural beauty, and the timeless allure of island life.
The Makena collection was born out of a desire to offer jewelry that feels deeply connected to Hawai‘i. Each piece is inspired by the textures, tones, and natural forms of the islands—featuring motifs such as plumeria petals, monstera leaves, ocean pearls, and sun-kissed gold. Using materials like mother-of-pearl, freshwater pearls, and gold or silver finishes, the collection brings a sense of organic luxury to everyday wear.
More than just a product line, Makena was envisioned as a lifestyle brand with a distinct voice—effortlessly chic, sun-drenched, and deeply connected to the island’s energy. The tone is poetic yet grounded, elegant but approachable—just like the ocean itself.
She moves with ease, drawn to the ocean and the warmth of the sun. Her style is effortless—understated yet refined, natural but polished. She’s not chasing trends; she gravitates toward timeless pieces that feel like second skin.
She finds beauty in the details—the glow of golden hour, the texture of the sand beneath her feet, the way the ocean changes with the light. Whether she’s barefoot on the beach, exploring a hidden cove, or meeting friends for a sunset dinner, she wears jewelry that fits seamlessly into her life.
She values quality over quantity, connection over convenience, and pieces with a story. She’s inspired by nature, drawn to simplicity, and always searching for that perfect balance of laid-back and elegant.
Makena isn’t just jewelry—it’s an extension of her lifestyle: effortless, elevated, and forever tied to the rhythm of the islands.
As the brand continues to evolve, Makena remains a beloved collection for both locals and visitors alike—serving as a personal reminder of the magic, energy, and soul of Hawai‘i.
At the heart of the brand is the Makena Girl.
She moves with ease, drawn to the ocean and the warmth of the sun. Her style is effortless—understated yet refined, natural but polished. She’s not chasing trends; she gravitates toward timeless pieces that feel like second skin.
She finds beauty in the details—the glow of golden hour, the texture of the sand beneath her feet, the way the ocean changes with the light. Whether she’s barefoot on the beach, exploring a hidden cove, or meeting friends for a sunset dinner, she wears jewelry that fits seamlessly into her life.
She values quality over quantity, connection over convenience, and pieces with a story. She’s inspired by nature, drawn to simplicity, and always searching for that perfect balance of laid-back and elegant.
Makena isn’t just jewelry—it’s an extension of her lifestyle: effortless, elevated, and forever tied to the rhythm of the islands.
As the brand continues to evolve, Makena remains a beloved collection for both locals and visitors alike—serving as a personal reminder of the magic, energy, and soul of Hawai‘i.
Makena Locations
HAWAIIAN ISLANDS
