Lulu Lei is a quilted bag brand inspired by the charm of old Hawai‘i, reimagined through a feminine, playful lens. Designed for women who find beauty in the little details, our bags bring a sense of sunshine, softness, and story to everyday life and travel moments alike.

From whimsical floral prints to delicate island motifs, each Lulu Lei pattern is created with intention. We blend nostalgic hues, breezy island elements, and thoughtful textures like soft quilting and contrast piping to pops in each bags lining that feel romantic, relaxed, and full of heart. Think pinks, pastels, and pops of paradise woven into silhouettes meant for tossing over your shoulder and going where life takes you.

Though we currently focus mainly on bags, Lulu Lei was dreamt up with a broader vision: to create pieces that spark joy and help women feel effortlessly put together. Whether you’re running errands, boarding a plane, or packing up for a beach picnic, our bags are made to be part of your rhythm, practical yet beautiful, lighthearted yet elevated.