OUR BRAND
Liliko'i & Co
Lilikoi & Co. is a playful, vintage-inspired jewelry brand under the SoHa Living family, created to celebrate the colorful charm of Old Hawai‘i. Where SoHa Living’s Makena collection evokes coastal elegance and refined simplicity, Lilikoi & Co. brings a lighthearted, nostalgic spirit to the jewelry space—offering pieces that feel like sunshine-soaked memories from another time.
Rooted in a love for retro island style, Lilikoi & Co. mixes natural materials like raffia, rattan, wood, shell, and mother-of-pearl with whimsical accents like acrylic charms and floral details. The result is a collection that’s effortlessly fun, rich in texture, and full of personality—perfect for those who love to layer, mix, and express their laid-back island style with flair.
The brand draws inspiration from Old Hawai‘i—a time of vintage aloha shirts, classic surfboards, plantation homes, floral wallpaper, and slow, breezy afternoons. The color palette leans sun-washed and tropical, while the silhouettes are relaxed, feminine, and infused with a nostalgic glow. Think beach picnics with cane juice in hand, or Sunday strolls under plumeria trees.
She’s playful, curious, and effortlessly cool. Her style is rooted in comfort, with a splash of kitschy charm and a deep love for all things vintage. She’s drawn to handmade details and materials that feel collected rather than polished—earrings made of raffia, a pop of acrylic hibiscus, maybe a wooden bangle that reminds her of her grandma’s jewelry box.
She doesn’t mind if things aren’t perfectly matched—that’s part of the fun. Her jewelry tells stories: of old family photos, flea market finds, and moments spent in nature. She wears her pieces to the beach, to the farmer’s market, to backyard pau hanas. And always with a smile.
Lilikoi & Co. Jewelry isn’t about trends—it’s about timeless charm, easy fun, and bringing a little joy into the everyday. Each piece is designed to evoke the warmth of Old Hawai‘i, reimagined for today’s island girl (or anyone who dreams of being one).
She’s playful, curious, and effortlessly cool. Her style is rooted in comfort, with a splash of kitschy charm and a deep love for all things vintage. She’s drawn to handmade details and materials that feel collected rather than polished—earrings made of raffia, a pop of acrylic hibiscus, maybe a wooden bangle that reminds her of her grandma’s jewelry box.
She doesn’t mind if things aren’t perfectly matched—that’s part of the fun. Her jewelry tells stories: of old family photos, flea market finds, and moments spent in nature. She wears her pieces to the beach, to the farmer’s market, to backyard pau hanas. And always with a smile.
Lilikoi & Co. Jewelry isn’t about trends—it’s about timeless charm, easy fun, and bringing a little joy into the everyday. Each piece is designed to evoke the warmth of Old Hawai‘i, reimagined for today’s island girl (or anyone who dreams of being one).