Aloha,
We’re SoHa
We create products & experiences that are So Hawai’i
and make people So Happy.
We create products & experiences that are So Hawai’i and make people So Happy.
“Unwrapping the Gift of Aloha in Every Moment.”
Our Purpose
Our purpose is simple: to spread joy and celebrate the beauty of Hawai‘i through every product, every brand, and every experience we create. We exist to make people feel something—connection, happiness, inspiration—and to honor the culture, traditions, and natural wonders that make the islands so special.
From handcrafted gifts to everyday essentials with island soul, everything we do is rooted in sharing aloha and creating moments of meaning. We’re here to make life more beautiful, more intentional, and a little more So Happy.
Our Brands
SoHa Living
SoHa Living is a home and lifestyle brand inspired by the beauty and spirit of the Hawaiian Islands. We offer thoughtfully designed décor, gifts, and everyday treasures that bring the feeling of aloha into every space.
Makena
Pidgin Philosophy
Pidgin Philosophy is a playful stationery and novelty line that celebrates the unique, colorful language of Hawai‘i—Pidgin. With a mix of humor, heart, and island slang, our products bring a little Aloha and a lot of laughs, capturing the true spirit of local talk in a fun, small kine lolo way.
Liliko'i & Co
Mala Collection
The Māla Collection by SoHa Living is a garden-inspired lifestyle brand that celebrates the lush flora and lei traditions of Hawai‘i. Featuring hand-drawn floral motifs on products like totes, drinkware, and stationery, each piece embodies the island's natural beauty and invites you to incorporate the aloha spirit into your daily life.
Malia Moana
Malia Moana is SoHa Living’s newest lifestyle brand, designed for the woman who embodies quiet elegance, deep curiosity, and a heart forever tied to the ocean and lush tropical places. This collection blends classic coastal style with refined femininity, featuring printed pareos, linens, stationery, totes, drinkware, and small accessories adorned with graceful tropical florals, vintage palms, and lei-inspired motifs.
Menehune Memories
Menehune Memories is a vibrant collection from SoHa Living that captures the playful spirit of Hawai'i. Featuring colorful wood shapes, magnets, and frames adorned with island-inspired motifs like surfboards, rainbows, sea life, and tropical flora, this line is perfect for adding a touch of aloha to your home or gifting a piece of paradise to someone special.
The Islands of Hawai’i
Every brand we create is a love letter to these islands we call home. From playful to peaceful, modern to nostalgic, our collections honor the spirit, beauty, and culture of Hawai‘i—each one a reflection of island life, crafted with aloha.
We invite you to explore our products, soak in the island vibes, and experience a little piece of Hawai‘i wherever you are.
Aloha!
We’d Love to Hear
from You
- Follow Us
Visit Our Stores
HAWAIIAN ISLANDS
